BLUEPRINT MARKETING · PROCESS & PRICING

Create distinction, not just color.

One all-in partnership for multi-location brands — the whole marketing operating system, run by one accountable team.

ONE PLAN. EVERYTHING.

$7,500 / month, all-in

For brands operating 5–30 locations. Every discipline below, one team, no add-on scopes. Here's how that stacks up against every other way to buy it.

Best value
Rank Consultants
$7,500
/mo · all-in
In-house team
$40k+
/mo loaded
Media agencies
$12–25k
/mo + scopes
Budget retainers
$300–1k
/mo forever
Dedicated senior team
Full-funnel: SEO + paid + lifecycle
~
Local market & competitor research
~
~
Voice-of-customer analysis
Website & landing page builds
~
~
CRM & marketing automation
Reviews & listings management
~
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Creative & local photography
~
Transparent call / appointment reporting
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No long-term lock-in
~
Estimates for a 5–30 location brand.

In-house reflects loaded salaries for an equivalent team. Agency and budget-retainer figures are typical market ranges.

WHAT YOU'RE PAYING FOR

The progression over time

Scroll to move through the engagement — each phase opens as you go.

1 Weeks 1–6 Discovery & Knowledge Capture

We learn your market better than you do.

Surface Area AuditLocal Market MapVoice of CustomerACS & persona overlaysInternal team surveysMeasurement baseline

You see what exists, what's owned, what's broken — and how customers actually perceive your market, location by location.

2 Weeks 7–12 Blueprint & Build

Evidence becomes a working plan.

Location BlueprintMessaging spineContent calendarWebsite / landing sitemapPaid media planPhotography sprint

Exactly what will be built, why it matters, and how every piece connects — then we start producing it.

3 Months 4–6 Operational Marketing Loop

The system runs — and keeps learning.

Campaign managementContent productionLanding page optimizationReview & listing opsProof updatesCall / appointment reporting

Not just producing marketing — teaching the business what customers trust, miss, fear, and need.

4 Months 12–24 Identity Crystallization

You own your market position.

Identity by location & serviceTeam enablementJourney-true surfacesFeedback-driven opsNew service insight

Employees can explain what the business does. Every surface reflects the real customer journey.

INSIDE BLUEPRINT MARKETING

Five disciplines, one operating system

01

Market Insight

Local market map, competitor corpus, and trade-area reality — the market as customers see it.

02

Product Insight

Service-by-service perception and a source-backed evidence base for how each offer is understood.

03

Customer Insight

Voice-of-customer analysis, review themes, and persona-by-location knowledge your team can use.

04

System Design

The Location Blueprint: messaging spine, journey maps, sitemaps, and the measurement plan.

05

The Tool

Our internal operating system that runs the audits, maps, and proof loops at scale.

Why the retainer is worth it

Run

The loop never stops

Paid and organic demand capture, content, reviews, and listings stay live as offers, staff, and competitors change.

Learn

Customer voice stays current

We keep the market map and voice-of-customer updated and operationalized — not frozen in a one-time report.

Own

Distinction compounds

As the market copies colors, offers, and generic claims, your proof and positioning keep pulling ahead.

Let's build your Location Blueprint.

Thirty minutes. We'll walk your market, your surfaces, and where the distinction is hiding.

Book a strategy call